Social media has become a mission critical ingredient in any effective digital marketing campaign. But the trick is knowing which platforms marry best to which demographic, product, service, and offer. Each platform – Facebook, Twitter, Instagram, Pinterest, LinledIn, SnapChat,
Reddit – has it’s own unique personality and characteristics. Understanding the DNA of each of these and how they translate into a marketing equation is the key to success. There is no longer a one size fits all ethos. A marketing firm must bring a clinical clarity to its understanding and use of social to drive business for its clients.