The days of people watching only cat videos or listening to a song on repeat are over. We’re all looking for something more — something that speaks to our lives and resonates with us. That’s where short form videos come in. Short form videos give you the chance to connect with your audience in new ways, from telling them about your product or service, to sharing an inspiring story about someone who went above and beyond their normal life. If you want to create these kinds of viral hits for your business, we’re here to help!

Understand your audience and their needs.

If you want to write a viral script that connects with people, it’s important for you to understand your audience.
What are their needs?
What do they like to watch, read and hear?
What do they like to feel?

Write in a brand narrative.

The first step is to know your brand’s story. Whether it’s a company, product, or service, each brand has its own unique meaning and message that lives deep in its DNA. If you’re writing a script for a video ad for something specific like an app or platform, then this can be incredibly helpful because it gives you an idea of what problem your audience is facing and how they might feel about it. It also helps if you’ve talked with people who have experienced the benefits of using that particular product or service—you’ll know exactly what kinds of words they use when describing their experiences.

If you’re creating content for your company’s blog or social media channels, then writing in support of the brand narrative may not be as obvious as when writing for advertising purposes. For example: If I’m interested in buying a new pair of running shoes but don’t want to spend $200 on them right now—and my friends are constantly telling me how great Brooks running gear is—then maybe I’d write something like “Brooks makes great running gear that lasts forever” or “I love my Brooks sneakers.”

In general, though, these tips apply no matter what kind of video script you’re writing: Use specific examples from both within and outside the business world that illustrate how your brand has helped others (including yourself).

Consider the medium you’re writing for (TikTok, Instagram Reels, etc).

Your script should consider the medium you’re writing for. For example, if you’re creating a viral video for TikTok, consider how long it takes to watch a vertical video and how much information you need to convey in that time period. The average length of a TikTok is between 5-15 seconds, so you don’t want your audience to get bored or miss out on anything important. On the other hand, if you’re writing an Instagram Reel that will play in a loop on someone’s profile page (like their profile picture), then people have time to take their time with each clip as they scroll past them over and over again. This means there isn’t any real urgency when it comes to getting your point across; however there does need to be some sort of structure so that people know what each clip contains.

Understand the video format your scripts will be delivered in.

The first step in writing a viral script is understanding the format your scripts will be delivered in. Instagram Reels, which are short-form videos meant to be watched on mobile, can also be written as TikTok stories or even as Facebook Watch content.
To write for Instagram Reels, you should focus your script on simplicity and brevity. Use basic language and avoid long sentences; this will make it easier for users to read and understand the video at a glance when they’re scrolling through their feed quickly.
The second step is understanding what makes content go viral: people tend to share something that evokes an emotional response from them—whether it’s excitement or laughter or sadness or anger—and personalizes something about themselves (their own experiences) so others can relate to them too!

Understand the current trends

You should also understand the current trends. While it’s good to know what’s hot right now, you don’t want to overdo it. It’s important that you still keep your script personal and unique. So no matter how trendy a concept may seem, make sure it sounds like something only you would say.
However, if you’ve ever watched any viral videos online, then chances are there will be some elements of them in your script. For example: if everyone is using puns these days (and they are), think about how you can incorporate them into yours without sounding forced or cheesy. This way when someone watches what you’ve made for the first time they’ll immediately smile because they’ll recognize some familiar jokes from other popular videos!

Writing a TikTok Video Script

Now that you have your script, you need to make sure it’s easy for someone to read. Keep in mind that the script should be short and sweet. You won’t want to write a long-winded monologue that takes 10 minutes to read out loud, so keep it simple with some well thought out lines.
Use Less Words To Get Your Point Across:
One of the best ways to keep your TikTok script tight and concise is by using less words where possible. This can mean cutting down sentences into shorter ones, but also removing any unnecessary words or phrases from the sentence altogether if they don’t need adding on in order for it not sound weird or awkward when spoken aloud (for example “I was going” vs “I went”). Of course this isn’t always possible but if there are instances where doing so doesn’t make sense then leave them out! It may seem like a small thing but trust me – sometimes less really is more here! When writing scripts it’s often better off being straightforward rather than trying too hard at first glance which can end up sounding unnatural later down line (like most things). This goes back again though; making sure everything makes sense before putting final touches onto something else down line later on after all done!”

Write your script and shoot your video in seconds!

Now that you’ve got your script, it’s time to shoot your video!


Don’t forget to have fun with it! You can write for TikTok, Instagram Reels, or any other platform that allows you to create short-form videos. There are so many different ways to tell a story in this format—and we hope this blog post has given you some inspiration for how to start doing so. If we missed anything about viral scriptwriting (or if there’s something else that would be helpful), please let us know in the comments below! Thanks for reading and happy creating!

>>>If you’d like to get LIVE coaching on your copy for only $7/month,  check out the program, ‘Copy Coaching for 7’…

Leave a Reply

Your email address will not be published. Required fields are marked *

Call Us Today!