If you’re looking to grow your business, lead magnets are a great way to start. A lead magnet is a piece of content that attracts new contacts to your brand by offering them something of value in exchange for their contact information. The key to creating an effective lead magnet is to make sure it’s something that people want —and will be motivated by—enough to give up their contact details in order to access it.
Create a compelling offer
In order to create the perfect lead magnet, you’ll need to focus on value. You can’t just give away something that isn’t of value to your target audience.
You also have to make sure your offer is relevant. Your lead magnet should be something that people in your target market would find valuable because this will help them take action and sign up for the lead magnet. Finally, it’s important that you make getting the offer simple for them—and easy sharing it with their peers too!
Drive traffic to your landing page
How you drive traffic to your landing page is up to you. Here are some options:
- Social media ads
- Blogging
- Email marketing
- Paid search (Google or Bing)
- Affiliate marketing
Give people what they want
When you’re creating your lead magnet, keep in mind that it’s not just about giving people something they’ll enjoy reading. You have to give them something they can’t get anywhere else! If there’s another company that’s already given away the same thing as you and yours is a carbon copy of theirs, what makes yours unique? Why would someone want to opt in for it?
You should also make sure that whatever you’re offering is actually useful. This may seem like common sense but I’ve seen many companies create lead magnets with no real purpose or value behind them beyond “it’s free.”
Don’t give away something just because it’s free; make sure that whatever you do offer has some substance so that people will actually use it!
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Create clear and compelling copy
You should write your copy in a way that’s easy to understand and use short sentences and paragraphs. You can use bold text for important points and italics for quotes. Put the most important information first, so people know what they’re getting into before they sign up for your list.
Use a call to action: “Sign up now and receive my free report,” or “Get my checklist today.” Include proof of concept like “Here’s what other people are saying about our product,” and guarantee that you’ll give them something valuable if they sign up (such as a free e-book). Add testimonials from other customers who have tried it out.
Measure performance
Once you’ve created your lead magnet, you’ll want to track its performance. Use Google Analytics or other
tools like it to monitor how many people download and view the content.
A good rule of thumb is that if a particular piece of content isn’t generating enough leads, then it might be time for an upgrade or rethinking the strategy behind that piece of content altogether.
It’s also important to keep in mind what kind of metrics matter most when measuring the success of a lead magnet:
- How many people downloaded my lead magnet? This is one metric that matters significantly because it shows how well your offer is doing at attracting new customers and improving sales for your business overall.
- How many conversions did my offer generate? The number of conversions tells you how effective your offer was at converting visitors into paying customers–and hopefully loyal ones!
Lead magnets are great for attracting new contacts and growing your email list.
Lead magnets are an amazing way to attract new contacts and grow your email list. They can be both free or paid, depending on the resources you have available. Lead magnets can be physical (like a report) or digital (like an ebook).
A lead magnet is something you offer in exchange for someone’s contact information. Lead magnets are great because they give people what they want: more value from you! You can use lead magnets to generate more leads, convert more sales and capture more leads as customers convert into buyers.
Conclusion
There are a lot of different ways to create lead magnets, but these five tips can help you make sure yours is the best it can be. The most important thing is to keep in mind what you want your audience to get out of their experience with your lead magnet. If your audience doesn’t find it valuable and helpful, then there’s no point in sending them anything at all!
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