If you’ve been in business for any length of time, you know how hard it can be to get leads. Just like there’s no one-size-fits-all recipe for success, there’s no one way to generate leads. However, there are some tried and true methods that have worked over and over again for successful businesses. In this article I’m going to share with you how I’ve generated thousands of leads using these exact tactics—and if you’re looking to grow your business (and who isn’t?), they can work wonders for you too!
Get clear on who your target client is and make sure your messaging is tailored to them.
One of the most important steps you can take when growing your business is to get clear on who your target client is and make sure that all of your messaging is tailored to them.
While it’s tempting to think about who you want as a customer, it’s much more effective if you zero in on who exactly will be purchasing from you. Think about the kinds of people who have already bought from other businesses similar to yours—what do they look like? How old are they? Are they male or female? Do they live in a certain area, or have kids at home during daytime hours when most working professionals would be busy with their day jobs?
The more specific answers become, the better able you are to shape and hone your message so that it resonates strongly with these people. By creating an accurate picture of what these ideal clients look like and what their problems are, then mapping out how those problems can be solved through buying from your company (and why), it will become easier for potential customers to identify themselves as members of this group and connect with the idealized version of themselves presented in messages designed specifically for them!
Be crystal clear on the benefits of working with you, not just a list of features.
When you’re pitching to prospective customers, you should be crystal clear about the benefits of working with you. Benefits are what your customer wants and features are what you offer.
For example: A business might offer a free trial period for new clients, but it’s not enough to just say that. You also need to tell prospects why they would benefit from the trial period (like having more time to find out if your product will work for them). And then explain how they can get started with the free trial by giving them a link or other call-to-action.
Benefits aren’t always easy to communicate in a single sentence or paragraph like this example, so keep it simple and use as many words as necessary without being too wordy or overly technical because that will only confuse prospects who aren’t familiar with these terms yet!
Create a lead magnet that caters to the specific needs of your ideal client
A lead magnet is a piece of content that you give away to subscribers in exchange for their contact details. There are many different types of lead magnets, and they can come in many forms, including:
The most important thing to remember when creating your lead magnet is that it should cater specifically to the needs of your ideal client. For example, if you run an online marketing agency then the best thing that you could offer would be an eBook on “how to market your business online.”
Build your list weekly – it’s the lifeblood of your business.
Building your list of leads is the lifeblood of your business. A lead is someone who has expressed interest in your product, service or information and has given you permission to contact them in the future.
To build your list:
Use Facebook ads to create a funnel.
In order to get more leads, you need to create a funnel. This is how it works:
Be consistent in your marketing messages across all platforms.
Consistency is key when it comes to getting more leads for your business. When you’re marketing yourself and your business online, consistency means that you should be consistent across all platforms (social media, email marketing, etc.) and in your messaging.
Consistency also means being consistent in the way that you present yourself: make sure that the way you look and talk about yourself is consistent across all channels. This might mean using the same profile picture on every platform; having a website with similar design elements; or even having a voiceover style on YouTube videos that matches how you speak when answering questions from potential customers face to face or over the phone.
Lead generation is the key to growing any business
If you want to grow your business, lead generation is the key.
You simply can’t grow your business without leads. The fact is that most people don’t buy from companies because they have an urgent need for a product or service. They need to be convinced that what you offer will solve their problem and make them happy before they ever buy anything.
That means that if you want more sales, then you need to generate more leads—and fast! In other words, it all comes down to three things: Leads -> Funnel -> Sales
Hopefully, these tips have given you a few ideas for how to improve your lead generation. Remember that it’s important to be consistent in your marketing messages across all platforms, and keep in mind that relationships are key!
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